Various models map the typical audience journey of an arts consumer -- from awareness through to post-attendance. What we know is that the ability to connect and engage with our audiences at each stage of their journey with us is critical to our audience development success.
In this webinar, Vicki Allpress Hill of The Audience Connection shared insights from her process of mapping digital channels against the stages of the audience journey:
• Which online channels work best at each stage and why.
• How your online channels can be working for you.
• What the indicators of success are at each point.
• Some of the tools you can use to measure this.
arts of problem solving Tracking your audience journey online (28th March 2012) | |
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| Education | Upload TimePublished on 12 Apr 2012 |
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