The first of the ‘From My Desk” videos from the Creative New Zealand Optimise online marketing video series curated by The Audience Connection. Bret Primack from Arcadian Arts shares three key insights about engaging audiences with video, drawn from his extensive experience working with musicians in digital marketing and performance.
The advent of smartphones has fuelled a global video movement – people are now able to create and watch video everywhere. Bret shares how this phenomenon has created a huge opportunity for engaging more effectively with arts audiences and explains that:
1. You can shoot professional quality video cost effectively
2. Video is the best way to engage your audience
3. Video is the most shared content in social media
Bret Primack has been at the forefront of new media since he co-founded Jazz Central Station, the first Jazz website, in 1994. When YouTube debuted in 2006, he began posting video as the Jazz Video Guy - https://www.youtube.com/JazzVideoGuy. Now, with over fourteen hundred posted videos with thirty million views. Bret hosts YouTube's premiere Jazz channel.
Bret is working with The Audience Connection as Technical Producer for the Creative New Zealand Optimise series.
Check out the Optimise blog: http://optimisenz.com/
audience engagement editor From My Desk: 3 Ways Video Can Help You Engage Your Audience | |
| 2 Likes | 2 Dislikes |
| 257 views views | 441 followers |
| Entertainment | Upload TimePublished on 25 May 2015 |
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