Advertising on Facebook is one of the most targeted, segmented, cost-effective and measurable forms of advertising you can use as an arts organisation or project. Whether you are aiming to engage with your followers, their friends, others in your community such as those on your email list or potential new audiences with an interest in arts and entertainment, there is a way to connect with them via paid reach on Facebook. But how do we do this most effectively?
Regular (and popular) Optimise webinar speaker Rae Bassett manages Facebook ad campaigns for a range of cultural organisations and entertainment events as part of her role as Digital Marketing Director at ACMN Marketing & Advertising in Sydney. She will help you to answer your questions about Facebook advertising, including
• What are the Facebook advertising options now?
• How might Facebook's recent changes to organic reach impact us?
• How should I go about planning a Facebook ad campaign?
• How do we know if our Facebook ad campaign has been successful?
We urge you not to miss this rare opportunity to tap into Rae's extensive knowledge and wisdom and gain some great practical tips on how to incorporate regular Facebook advertising into your campaigns.
optimised Effective use of Facebook advertising - Optimise webinar 4 | |
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| Education | Upload TimePublished on 30 Apr 2014 |
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