Search engines are responsible for the majority of traffic and sales for most websites, yet ensuring that you rank correctly is a bit of a mystery to most website owners.
Content is still king, but context is becoming ever more important. You need to provide the information in the format that people want, on the device they use and at the time they want it.
So how do you promote yourself using search as an arts organisation with a range of offerings? And how do you measure the success of your efforts?
In this webinar presented by Tom Butlin, Senior Search Analyst at SureFire Search in Auckland, you will learn about:
• The difference between organic and paid search -- and how they should work together
• The importance of local and mobile search and how to set these up
• Developing your website content to suit your visitors, rank on Google and of course look stunning
Take advantage of this opportunity to learn more from Tom about search engine marketing in the arts sector. Tom has 14 years experience in online marketing and amongst other numerous projects has worked extensively with Auckland Live (formerly The Edge) to promote venues, international events and one-off local shows.
Presentation slides (PDF):
http://www.creativenz.govt.nz/assets/...
http://www.surefiresearch.com/
arts of problem solving Search engine optimisation and marketing - Webinar 6 | |
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| Education | Upload TimePublished on 6 Jul 2014 |
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