arts of problem solving Working smarter to engage audiences - Part 2

Optimising the medium and the message. This seminar was held by PatronBase at Q Theatre, Auckland in September 2014.

"The role of the Box Office is changing" is the international experience feeding back from Europe, Australasia, and North America. The walls around it are falling down, and in many cases the ticket purchasers are the ones in control of how and when they buy. Who would have believed that "managing social media messages" would be in the National Standard for the job description of a Box Office, sorry actually Sales, Manager in the UK?

Driving customer relations, building bigger audiences and more attendances, raising more money from individuals, engaging better with more people, developing new audiences, is "mission-critical".

This session is useful for anyone responsible for collecting and using data for audience development. Marketers, managers and box office staff welcome.

More information about the seminar and speakers can be found in this pdf:
http://www.creativenz.govt.nz/assets/...

arts of problem solving Working smarter to engage audiences - Part 2
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